ECC'17: Social Media Optimizing
The importance of social media is dramatically growing, even in the public relations industry. The main benefit of social media is: reaching your audience is easier now than ever before. With a qualified software it's simple to understand the major demographics and patterns of customer behaviour. This not only allows to better target your audience but it also helps to understand the specific needs of the customer.
However, the more social media become important, the more professional communicators should know the different characteristics of the different tools and how they can be optimized.