• 30-OCT-2016

  • History

History: ECC'15

The second part of ECC'15 at Würth House Rorschach-

The second European Communications Convention took place on 7th, 8th and 9th May 2015 in Lindau (Germany), Rorschach (Switzerland) and Bregenz (Austria) at the eastern Lake Constance. The participants had the chance to hear about and see the latest trends in PR from UK, France, Belgium, Bulgaria, Switzerland, Russia and several other countries. And they could discuss with international experts about innovative PR as well as innovative ways in the audiovisual communication.

Very interesting first-hand-information provided Christian Schumacher, head of Communications of the Lindau Nobel Laureate Meetings and spokesman Gero von der Stein. They explained how to communicate such an event and how to make participants feel the spirit of Nobel Laureates. In June 2015 a record number of 70 Nobel Laureates have congregated to meet the next generation of leading scientists and researchers.

Alexander Christov, board member of the Bulgarian Public Relations Society presented an interesting case study: "Innovative approaches in implementation of ethical principles in PR". And Dr. Carl-Heinrich von Gablenz, CEO Cargolifter, Levisphaere, a special innovation in the aviation area showed how to communicate such an invention to potential investors, banks, public authorities and future clients.

The Get-together evening in the park of Hotel Bad Schachen was hosted by DPRG, the German Public Relations Society.

Second part in Rorschach, Switzerland

On May 8 the participants went to Rorschach, Switzerland, on the other side of the lake, where the ECC was invited to continue in the famous Würth House, a visionary location for encounters, culture, enjoyment and services. The modern, yet timeless architecture situated on the lake complements Forum Würth, Rorschach’s art collection, perfectly and clearly sets us apart from other national venues for conferences and events. The building invites guests to experience inspiring moments.

After several welcome addresses - including Ivan Köppel, board member of the Swiss association, C. Sylvia Weber, Executive Vice President and Director Würth Collection, gave an insight into the "Significance of art and culture in corporate communications of the Würth Group". Elena Brandt from the Moscow office of SPN gave a speech on "Boosting Science and Innovation Communication in Russia". Professor Alexander Güttler, CEO of komm.passion Düsseldorf and former president of the German agency association talked about "The Innovation Hoax - Demanded but not appreciated".

The next speakers were Alastair McCapra, CEO of the CIPR London: "Keeping up with the Speed of Change", followed by Stephan Fink, Wiesbaden, who presented "Communication as a Success Factor in Innovation Management". Jean-Pierre Beaudoin, i&e Paris, gave an insight view into "PR and the Issue of Progress: Innovation and the Risk Society". Adrian Schaffranietz, E.ON SE: talked about "International Communication for an European Energy Player - Challenges, Measures and Strategies in Russia". He was followed by John Adams, Chicago, and his interesting speech "Peace, a universal language".

In the afternoon three workshops were offered and the participants had the choice between Culture PR (led by Würth), Healthcare PR (led by Kai Tenzer) and Innovation Management (led by Stephan Fink).

The third thematic module started with a presentation of Erwin De Weerdt, SilverLining Brussels, about Cross-Border Communication. Iwan Köppel, alea iacta pr, presented an interesting case study, Innovative PR for culture and tourism "Textile Country East Switzerland". Kai Tenzer, Cyrano, Münster, talked about "Closing the gap between healthcare communication and the media". Delano Pansi, TheNewsMarket London, completed the theme with a speech about "Innovative Audiovisual Communications in the Field of Healthcare".

The following panel discussion about "How important is Innovation for Public Relations?"was moderated by Christoph Glauser, ArgYou AG. Panelists were Jean-Pierre Beaudoin, Elena Brandt, Stephan Fink, Alexander Güttler and Delano Pansi.

At the end of the conference day the participants could visit the Würth Museum with the famous art collection in a guided tour, before they boarded a Lake Constance Steamboat for the transfer back to Lindau. During the festive evening at Hotel Bad Schachen Wolfgang Gross, founder of the international aid organization Humedica, that was helping in Nepal just before ECC started, gave an insight into the problems of communications in the event of a disaster.

The third day of ECC was dedicated to culture in Bregenz (Austria). The participants visited the well-known Festspielhaus and the Floating Stage. Axel Renner, Head of Communications, presented how he and his team realize "Innovative Public Relations for the Opera Festival". Next station was the Kunsthaus Bregenz. And finally  ECC was invited to visit Wolford, marketer and manufacturer of hosiery and lingerie.

The participants very much appreciated to meet colleagues from many countries and to build or extend their international networks.


  • Thomas Achelis